Hanseatic Approach to New Sustainable Alliances (HANSA) is a Swedish-Estonian-Latvian cooperation project with 11 project partners, mostly Hanseatic cities: Inspiration Gotland (Lead Partner, Sweden), Region Gotland (Sweden), Pärnu City Government (Estonia), Viljandi Town Government (Estonia), Cesis Culture and Tourism Center (Latvia), Koknese Local Municipality (Latvia), Limbazi Municipality (Latvia), Pargauja Municipality (Latvia), Valmiera City Council (Latvia), Kuldiga Municipality (Latvia) and Vidzeme Planning Region (Latvia).
The main aim of HANSA is to enhance the values of the historical Hanseatic League, which still can be found among the member cities. Furthermore, partner organizations closely collaborate to create and develop new tourism products to support the efforts to make the Hansa a leading brand of the Baltic Sea Region and an active Cultural Route of the Council of Europe.
The project will produce new walking, biking and hiking routes. Another focus will be the culinary aspects, both in terms of locally produced food and a quality label for restaurants "Hansa culinary". The aims are to transfer these products to other Hanseatic cities to strengthen the transnational aspects and to increase the number of incoming tourists throughout the year.
Project HANSA is implemented with the support of European Regional Development Fund Central Baltic Programme 2014-2020. Project budget € 2 180 938,70.